Within just 5 months, DIZO gained this record-breaking feat in India; also recognized by Counterpoint Technology Market Research as emerging and fastest growing brand
Launched a dozen products in smart entertainment and smart care categories including the bestsellers - DIZO Watch 2, DIZO GoPods D, DIZO Wireless and DIZO Buds Z
#DIZO, #realmeTechLife #BeDifferent
November 24, 2021 | Gurugram, India: DIZO, the first brand under realme TechLife Ecosystem, today announced that the brand is now over 1 million strong in India. The new entrant managed to clock this rare feat in the consumer technology products space by October, 2021, i.e., within just 5 months’ time. Launched on May 25 this year, the company was able to offer a dozen differentiated products in smart entertainment and smart care categories for its consumers. The products including DIZO Watch 2, DIZO GoPods D, DIZO Wireless and DIZO Buds Z and feature phones flew off the shelves and are now being lapped up by more than a million customers in India alone!
DIZO India shared this good news with all its followers on its twitter handle:
Incidentally, DIZO’s achievements are further validated by one of India’s premier research agencies – Counterpoint Technology Market Research – who in its India TWS Shipments Report for Q3 2021 recognized DIZO as an emerging and fastest growing brand in India and in their Smartwatch Market Report for the same quarter, DIZO got a special mention for having a good start and also that the brand is close to making a mark in the Top 10 list.
Commenting on this achievement, Abhilash Panda, CEO at DIZO India, said, “We are absolutely ecstatic and humbled at the same time, with the resounding response from consumers. It is a huge deal being accepted by more than a million happy consumers and that too within just 5 months of our entry into the market! It just goes to show how we Indians love a good product, are willing to give a chance to new brands and are totally up for experiments with technology, which were earlier beyond the reach of the many.”
“I thank all our consumers for believing in our value proposition. This is just our beginning and we promise to continue to offer a smart techlife for every different you. At DIZO, consumers will get options so that they can choose what they believe is best suited to their personality and compliments their lifestyle. Popularizing the tech among masses will be our key focus as we bring the latest, premium and top quality AIoT experience at the most competitive prices,” he added.
Some of the memorable achievements that DIZO could cherish included their entry into the list of top 10 brands by Gross Merchandise Value (GMV) in the Flipkart hearables category, which is a first time ever for a new brand in this segment to achieve this within a month’s time and that too with only two products - DIZO GoPods D and DIZO Wireless. Soon after the first sale, the DIZO GoPods D emerged as the highest rated TWS earbuds in the INR 1K-2K category. Same for the DIZO Wireless, as it became a best-seller and the highest-rated neckband in the INR 1K-2K category on Flipkart. Another bestseller - DIZO Buds Z, soon after the first sale, was rated 4.6 by our consumers on Flipkart, which is considered to be really great for any product.
Furthermore, in the smartwatch category, DIZO Watch 2 became everyone’s favourite soon after its sale on Flipkart and also made some records. It sold 15,000 units within 3 minutes and this is the fastest for any wearable category. Another record - it sold 50,000 units in just 15 days from the day of its first sale, which is again the fastest ever by any single model in the category. Yet another record - it sold 100,000 units within just 40 days since its first sale, again the fastest ever by any single model in the smartwatch history in the country.
DIZO is available on Flipkart.com and select retail stores across India. The brand provides consumers with the highest standard of service through a network of over 320 service centers in more than 310 cities across India. Apart from India, DIZO products are also available in other countries in Asia, Europe, North America, South America, Africa, etc.