DIZO India CEO engages with fitness enthusiasts at The Climb Central, Delhi

DIZO India CEO engages with fitness enthusiasts at The Climb Central, Delhi

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  • 2022-04-01
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DIZO India CEO engages with fitness enthusiasts at The Climb Central, Delhi

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  • Time of issue:2022-04-01 18:22
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The event was executed in partnership with Climb Central, Delhi around the launch of DIZO Watch 2 Sports to engage with smart wearable users 
#realmeTechLife #BeDifferent #DIZOIndia #DIZOWatch2Sports

Gurugram, India | March 7, 2022: DIZO, the first brand under realme Techlife ecosystem, organized an on-ground engagement activity on March 05, 2022 (Saturday) with climbers in Delhi. Hosted at the Climb Central in Delhi - the hotspot for climbers, Abhilash Panda, CEO of DIZO India, did a surprise meet up with the climbing enthusiasts there and participated in onground rock climbing activity. The CEO of the company also went candid with them to understand the possible product solutions and gauged feedback on it’s latest product - The DIZO Watch 2 Sports. The activity is aligned with DIZO’s focus of promoting everyone to be Different while their technology solution promises to offer “Smart TechLife for Every Different You”.

The one-of-a-kind engagement commenced with Abhilash and the participants taking safety training, while the sports enthusiasts also signed up for various climbing and other fitness competitions, being organised by DIZO and Climb Central. During the event, Abhilash picked one of the boxes at the functional training gym to address the consumers while taking them through the brand, its vision and about the latest product launch - DIZO Watch 2 Sports. The competition ranged from burpees challenge, to climbing competition and Max Hangs among others. The top 3 winners from each competition were awarded DIZO products - DIZO Watch 2 Sports, DIZO Wireless Power and DIZO Buds Z.

There is a lot of potential for extreme sports in our country. Seeing the talent and dedication in this form of sport, motivated the brand to organize an event that would interest the climbers to associate with the brand that resonates as a Different, Genuine, Cool, Humorous and Surprising. DIZO believes that apart from the distinguished product offerings, it is equally important to engage with users, in order to stay updated on the evolving consumer needs. 

Further, it also helps design a differentiated technology that is aligned to the needs of today’s discerning young generation and tech enthusiasts and provide a solution that complements their individuality, empowers them, and also becomes an extension of their personality. 

Commenting on its first physical event, Abhilash Panda, CEO of DIZO India said “We decided to host this engagement at the Climb Central in Delhi, as we were sure to find a differentiated set of audience, who are fitness enthusiasts, climbers and more importantly, really passionate about what they do, just like our brand DIZO. The event gave us a perfect chance to engage with these people and help us to understand their lifestyle preferences and features they look out for. We are positive that engagements such as these will help us connect with our consumers more effectively and at the same time offer them product experiences that will always #BeDifferent.”

The Climb Central was founded on a single fundamental belief “Everyone can climb”. Originated in Singapore, the Climb Central is an effort by the founders to create awareness around rock climbing and that it is a sport that is accessible to all. 

About DIZO Watch 2 Sports
The DIZO Watch 2 Sports, is a successor of its bestselling DIZO Watch 2, and offers the biggest display in its price segment, 20% lighter than the former, multi-sport tracking functionality and more smart features for its consumers. For the fashionistas of today’s era, it comes in six cool and trendy colour options along with 150+ watch faces and personalization options. The fitness enthusiasts can choose their favourite activity from a plethora of sports modes, which include standard ones like running, walking, cycling, gymnastics, elliptical, yoga, etc. to even specific ones climbing, hockey, football, horse riding, high/ long jump, several dance forms, Tai Chi, martial arts, trampoline and so much more. The supremely lightweight and comfortable straps ensure that you can wear them for days and nights, without even feeling the load.

The smartwatch boasts of 1.69-in (4.3 cm) full touchscreen display - biggest in its segment, lightweight design and 600nits high brightness. It is originally priced at INR 2,499 and will be available for purchase at just INR 1,999 as an introductory offer on Flipkart from tomorrow - March 08, 2022 12pm onwards.

About Climb Central
Climb Central originated in Singapore in 2014. The founders of Climb Central have been associated with rock climbing for the past 20+ years and Climb Central was an effort by the founders to make the sport accessible to all. The vision of Climb Central Delhi was formulated in 2018, while talks behind launching a facility in India were taking place as early as 2016.Climb Central Delhi went into build-up in early 2019 and launched commercial operations with soft launch on August 17, 2019.Climb Central Delhi has been a catalyst in promoting awareness of rock climbing in and around Delhi NCR, in a very short span of time.

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