- DIZO ranked fourth with 4.4% market share and entered into the top 5 brands in the smartwatches category in Q1 2022 for the first time

- The stylish and premium DIZO Watch R with AMOLED Display, metal frame, 150+ watch faces, and multiple health and fitness functionalities, along with their increasing offline presence are key to this incredible feat

May 06, 2022 | Gurugram, India: DIZO, the first brand in the realme Techlife Ecosystem, has ranked No. 4 with 4.4% market share and entered into the top 5 brands in the smartwatches category in India according to the Q1, 2022 smartwatch shipment report in India, as commissioned by Counterpoint Technology Market Research, a global research firm. The brand that is inching closer to celebrating its one-year anniversary, has been winning the hearts of its consumers with power-packed smart wearables at aggressive price points. With their brand tagline - Be Different, DIZO promises to provide Smart TechLife for Every Different You.

The introduction of the OLED display in its recently launched smartwatch - DIZO Watch R and the brand expanding its offline presence in the quarter, offered a leg up in the industry helping DIZO capture the spot in the top five for the first time.

Source: Counterpoint’s India Smartwatch Shipments Model Tracker, Q1 2022
Note: boAt’s share includes Tagg’s and Defy’s Share

Commenting on the market trends, Senior Research Analyst Anshika Jain said, “The contribution of the <INR 5,000 ($67) retail price band increased to 87% from 78% in Q1 2021. The INR 1,000-INR 2,000 ($13-$27) retail price band reached its highest ever share of 14% from just 2% a year ago. Many brands have started to focus on this low price tier to attract first-time users and acquire the smart band user base. Consumer awareness has also increased in this segment due to brands’ continuous efforts on marketing and promotions through online and offline channels.”

Celebrating the achievement, DIZO’s CEO, Abhilash Panda said, “It is a matter of delight and honour that DIZO within a year of its launch has received such magnitude of love, support, and insightful feedback from the customers as well as the media. DIZO ranked No. 4 in the smartwatches category is proof that our hard work is paying off and we are one more step closer to becoming the No. 1 brand. We are learning and improving everyday, with the commitment to offer our consumers with irresistible products and strive for a smart TechLife for every different you.”

As per the same report, India’s smartwatch market grew 173% YoY in Q1 2022 (January-March) as today, consumers are readily accepting larger displays due to increased functionality and ease of viewing, among other key features such as SpO2, blood pressure, etc. DIZO aims to offer feature-rich smartwatches targeted to the ever-evolving needs of the consumers and providing solutions that are easy on their pockets. With the aim to break the “premiumness” attached to the products that are packed with features, the brand strives to “popularize tech among the masses”.

The DIZO Watch R is one example that offers an impressive 1.3-inch Ultra-Sharp AMOLED Display, biggest AMOLED display and the slimmest body in its price segment, Always on Display, 550nits high brightness, 110+ sports modes, 150+ watch faces, 5ATM water-resistant, 12-day battery life, DIZO App v2.0 customization, health monitoring and several smart features. Others best-belling smartwatches by the brand are DIZO Watch S with a rectangular, slim and exquisite curved body for today’s fashion lovers; and DIZO Watch 2 Sports meant for the sports enthusiasts has multiple fitness and health functionalities among other great specifications. Not to forget everyone’s favourite - the DIZO Watch 2 that broke several records including selling 1 lac units within 40 days of its first sale - the fastest ever by any single model in the smartwatch history of the country.

Since its inception, the brand has launched several products and a couple of accessories - including TWS earbuds, neckband and wired earphones under smart entertainment; smartwatches, hairdryer and beard trimmer under smart care; multi-port mobile charging adapters and 2-in-1 USB cables and features phones; every product having its own uniqueness and very competitive pricing.

To read about the report findings, you can read this here.